No Roadmap = Fast Track to failure
During my 30-year broadcasting career, I learned quickly that having a plan and script for every show ultimately led to either success or failure. Automated systems like Keap Pro aren’t much different.
It can be tempting or frightening (take your pick) to open your account and blindly start sending out mail sequences and other automated tasks. Without a plan or roadmap, your time-saver can turn into a time-sucking vampire!
Here’s a look at a recent flowchart for an example:
Sure, this example is more complicated than most. But drawing out this “roadmap” first before you even sign into your Keap Pro account will save you tons of effort. Even a simple sketching out of want you are trying to accomplish is your time well invested.
Content Is King
Business owners (including me) struggle with creating engaging content in the first place. You want customers to read and open your emails, right? Subject lines, preview lines, images and the actual content all have to be aimed at BEING READ! Only then will you have a snowball’s chance in you-know-where to get high conversion rates. Those higher conversion rates mean more sales or accomplishing other goals you have set.
Using articles, how-to’s, templates, tips and video giveaways are a few of the great tools to add to your automated email campaign. This can all be created as part of your roadmap before you log into your Keap Pro Account!
Considering the template above….
You can see how much deliverable content is required for this general system set up. We drew this roadmap before we even made an attempt to build the ecosystem of functional and automated response and interactive emails. Then, over about 2 weeks working with this client we generated a first draft of every single email, message, offer page, article and CONTENT that was needed to copy into the first structure we would be building.
Understanding how consumers react to your messaging is a crucial step in creating content that is relevant, eye- appealing and “catchy” enough to encourage recipients to click through or “opt” into your offer.
Email Automation Enhances Digital Marketing Efforts
Over the last few years, Facebook, YouTube, Google, Instagram, Cable TV and others have continually evolved in terms of “digital advertising”.
In general, it has become a complex system of analytical results and expenses that at times do not bring in the “results” that marketing agencies told you they could get.
Using Keap Pro to automate your email simply amplifies your efforts in digital marketing.
Don’t get me wrong, there are other factors to consider such as Search Engine Optimization, and paid advertisements. Keap is there to do the heavy lifting with automating repetitive tasks and many consumer interactions with your business. Automating product sales and invoices is another task that can be automated with Keap, too.
The concept of digital marketing and automation creates a huge struggle in the business community regarding the monthly budget for business tools and services. That is why my team of consultants spent time crafting this amazing FaceBook ad Strategy Guide to help you connect the dots between your digital marketing effort and the amazing Automated Email System that you are terrified of making changes in.